Theme concept services help our clients attract the markets they serve. At SUNY Oneonta, the college had been losing its student diners to fast food. Two projects, both designed by Heather DeMoras, helped the institution regain these diners. The Great Good Place Coffee Bar was given its name by students and became a favorite campus hangout. The Dining Hall renovation included in-house branding concepts designed to compete directly with the fast food outlets that had been draining revenue from the college. Both were important parts of Oneonta’s efforts to realign its food service structure.
